More love for Instapaper’s browser extension

The easiest, most useful way to get an article into Instapaper is using a browser extension.  If you use the Chrome browser, for example, you can install the Instapaper browser extension, and then all you have to do is click the “I” button whenever you’re looking at an article you’d like to read later in Instapaper.  

Easy, huh?  But wait: There’s more!

In our last Chrome extension blog post, we promised to roll out more features in the coming months.  Well, we just shipped the update!

Here’s what’s new:

  • Added “Save to Instapaper” to the right-click menu to save a page or a link. Now you can right-click on any link, and immediately save that link to Instapaper.
  • Created a keyboard shortcut to save the article you’re looking at.  In Mac OS X, the shortcut is Cmd+Shift+S. In Windows, it’s Ctrl+Shift+S.
  • Added “Save to Instapaper” buttons directly into Twitter, Reddit, Hacker News, and USV, when you go to one of those sites in your Chrome browser. Alongside each Tweet, Reddit story, Hacker News item, or USV post, you’ll now find an inline Instapaper button.
  • Built an Instapaper options page where can you toggle the keyboard shortcut and inline saving buttons for Twitter, Reddit, Hacker News, and USV. You can access this page by right clicking the Instapaper icon and selecting “Options”.
  • Enabled highlighting for article descriptions.  Simply highlight a key chunk of text, right-click it and choose “Save to Instapaper” from the right-click menu, and your selection will be the Instapaper description for the article.
  • If you’ve logged into Chrome using one of your Google accounts, the extension will sync your Instapaper preferences across all of your other logged-in Chrome browsers.



Here’s what’s next on the roadmap for extensions:

  •  Bringing the Safari extension up to speed with the Chrome extension.
  • The option to close a tab automatically after saving to Instapaper.
  • The option to save an article directly to an Instapaper folder, using your right-click menu.
  • A customizable keyboard shortcut for saving an article.

The Chrome extension will auto-update, but if you haven’t downloaded it already you can grab it here. Let us know if you have any other feature requests in the comments!


Instapaper for Android: Now Optimized for Tablets

We updated the Instapaper Android app today, focusing on a range of design and performance improvements, new functions, and usability enhancements for Android tablet users.  These upgrades were introduced for Android smartphone users last month;  our aim is that the user experience will be consistent across all Android devices, just as with iOS and web. Head over to Google Play to check it out.


Here’s what’s new on Android tablet users:

  • Classic Instapaper touches like pull-to-refresh and video support
  • Updated color schemes and minimalist layout
  • Tools for sorting, filtering, and managing your reading queue
  • Better pagination
  • A new native action bar

And what’s new for all Android users:

  • Language support:  13 new languages!
  • Users can now report text problems right in each article
  • Real full screen in Dark mode

As always, we’re focused on making Instapaper the best reading experience, and hope you’ll give us your feedback and suggestions. Next up: Kindle improvements, better text parsing, and some end-of-year fun.  Watch this space.

- Maan, Instapaper Engineer


Redesigned Instapaper for iPad

Over the past few months we’ve been steadily upgrading Instapaper, starting with the backend & web app, and then the rollout of the new iPhone and Android apps. The iPad app quickly went from the best experience in our product suite to one that felt really dated.

Today, we’re happy to announce that we’ve redesigned the Instapaper iPad app, and it’s better than ever.


We started the update by introducing a similar set of design updates that were extremely welcomed on iPhone, and continued to build in the other great features of Instapaper v5:

  • Sorting and filtering
  • Better parsing and organization for videos
  • Browse section to discover editorial and social articles
  • More article options on swipe
  • Pull to refresh

We also made some improvements across both the iPhone and iPad versions of Instapaper:

  • Dark mode is now much darker, in response to your feedback (we’re still listening)
  • More minimal scroll bar in article view
  • Improved accessibility

Now we’re focused on fine-tuning the Instapaper parser, cleaning up the Android tablet experience, improving the typography, and introducing some subtle but powerful features that will really improve the reading experience.

Stay tuned!

Brian, Instapaper Engineer


Launched: Updated Instapaper App for Android

Don’t look now (actually, look now!), but there’s an all-new Instapaper for Android app update in Google Play Store. Like our iOS app, this new version has an updated look and feel, a few subtle new features, and a bunch of much-needed performance improvements.

Our biggest priority for Android was upgrading and optimizing the UI so that it’s richer, more useful, and more consistent with the super-clean experience available on iOS.

Feature-wise, we added:

  • Classic Instapaper touches like pull-to-refresh and video support. 

  • Tools for sorting, filtering, and managing your reading queue.

  • A new way to paginate your articles, enabling zippy left/right swiping from page to page.

Our biggest challenge was definitely building an improved Instapaper experience while keeping the look and feel consistent across different Android platforms and devices. We started by adding enhancements from our recent redesign, like the newly-designed color schemes and minimalist layout and found that they translated well across a variety of devices. We then focused on improving the Android app’s navigation for quick and easy access to saved content, plus adding new features.  This meant redesigning the sidebar for folders/videos/search, and adding action bar menus for sorting and filtering to the top of the app.

We’re focused on making Instapaper the best reading experience on all web and mobile devices, and hope that you Android users like the changes!  We really hope you’ll give us your feedback and suggestions.

Next up:  An improved tablet version, more social and sharing features, non-English language translations, and, always, performance improvements.

- Maan Najjar, Instapaper Android Developer 


Easier saving from your favorite sites

I spent the weekend building a chrome extension that lets you Save to Instapaper directly on your favorite sites. Now when you go to Twitter, Hacker News, Reddit, and the Digg homepage, you should see an “Instapaper” link to save the article for later. 

Grab it here.

We’ve got a ton of other great features planned for our browser extensions, and we’ll be rolling them out over the next couple of months. If you have any feature requests, or if we didn’t make it easier to save links from your favorite website please let us know in the comments!



Instapaper iOS Background Updates

We just published an update to the Instapaper iOS app to include background updates! The team has been using it for about a week, and it’s pretty magical… No more remembering to open Instapaper to download your latest articles before entering the subway, your articles are just there waiting for you.

As with any type of background process, there may be a little extra drain on your battery life. If that’s something that is a major problem, you can disable Instapaper background updates by going to Settings > General > Background App Refresh and turn Instapaper background updates off.



And of course we implemented background app updates while respecting your Instapaper Update settings. We’ll only execute background app updates if your settings are configured to “Automatic Updates” or “WiFi Only Updates” while you’re on a WiFi network. So there’s no need to worry about Instapaper running up usage on your cellular data plan.

We’ve also kept the “Background Location Updates” hack for those of you still on iOS6 and iOS5, or who just like having your content delivered when you leave a location.

This is a feature a ton of you asked for, and we accelerated the update in response to your feedback. In the coming months we’re planning on implementing a better, more efficient, more instant way to sync your iOS device with your Read Later articles.  Stay tuned!

— Brian


What to Read Next : InstaRank - v1.0

One of our ambitions since taking on Instapaper has been to build useful ways to make the reading experience more productive.  To us, that means making it easy to find the best article to read (or video to view) for the moment you’re in.  To that end, we’ve added a bunch of sorting and filtering capabilities into the new iOS 7 app for iPhones.  (They’ll show up in the very near future on our iPad and Android apps, and in the web interface.)

It has long been evident that users want more and better ways to find particular articles in their “Read Later” queues.  It can be pretty unsatisfying to scroll endlessly through items in reverse chronological order.  Some highly useful sorting and ranking can be done in a straightforward way, such as ordering your articles by article length or date.  But the power of data and algorithms can enable much more interesting, useful, and personalized tools for ranking.

The newly released Instapaper 5.0 features InstaRank, Instapaper’s first algorithmic ranking and sorting system for your saved links.

A web link’s InstaRank is determined by the following factors:

  • The number of overall saves/reads/likes on the link.

  • The number of saves on the link in the last 4 hours, indicating trending nature.

  • The age of the link, since it was first seen in the Instapaper world.

  • The popularity of the link within its domain, meaning the number of saves/reads/likes on the link compared to the domain average.

  • The popularity of the domain compared to other domains in the Instapaper world, meaning the domain average saves/reads/likes compared to other domains in the last 2 weeks.

  • Whether we see a link from some lesser known domain that receives surprising levels of attention, measured by saves/reads/likes.

To fully shape InstaRank, we explored questions like “Did many web pages of this domain get likes, or did just one article get many hits?” and “Have links of this domain performed well historically, measured in terms of likes, reads, saves?”. We found users prefer some web domains or sources of information more than others, and used visualizations like the one shown below (which shows the top 18 domains that Instapaper users most interacted with on Sept. 4th, 2013) to identify what domains might generate popular links.


We also knew that the buzz around older articles decays with time and newer articles start gaining interest, but found this pattern to be less straightforward than we hoped. As it turns out, over 66% of Instapaper users read/like/share an article approximately 3-5 days after they bookmark it, which causes the number of reads/likes on an article to rise significantly beyond the 4th day or in the first weekend after it is bookmarked. We needed to adjust InstaRank’s popularity decay function to suit this user behavior.

Try InstaRank for yourself through the Popularity sort in your “Read Later” list on the iPhone. We would love to hear your feedback and suggestions on features to incorporate (or scrap) when ranking and whether it’s helping you sort, explore and discover great content to read next on Instapaper.

And keep an eye out for future versions, which will leverage social trending scores and categorical classification of links.

— Suman Deb Roy, @_RoySD

Instapaper 5.0 for iOS 7 - What’s New

And voila!  As of a few minutes ago, there’s an all-new Instapaper in the App Store. Instapaper 5.0 has a updated look and feel, new features for sorting, filtering, and managing your reading queue, and is translated into 13 languages.  We’re really excited for you to start using it.

Here’s a quick rundown of what’s new:

  • New look and feel. We’ve further simplified and refined the Instapaper user experience, and harmonized it with iOS 7 design paradigms.  We hope you’ll find it a bit more beautiful, a bit more intuitive, but still every bit as clean, straightforward, and useful as Instapaper’s always been.
  • Sorting and filtering.  You can now sort your reading list in a bunch of useful ways:
    • Most recently saved to oldest saved
    • Oldest saved to most recently saved
    • Longest to shortest
    • Shortest to longest
    • Most popular to least popular
    • Random shuffle

Our data shows that almost all users save more articles than they have time to read.  These more powerful and flexible sorting tools will help users quickly find the right articles at the right time. For example, you can now filter your queue by reading time, so whether you have a 10 minute subway ride or are in the mood for a hour’s worth of sustained deep-dive reading, you can find articles that fit your availability.

Our new Popularity sort is probably the most interesting feature in this update. We used a variety of Instapaper data signals (how many times an article was saved, how often it’s been opened, how often it gets read , and how many likes, saves, and shares it got from users) to calculate a popularity score for each article.  Our algorithm then takes that data, applies some weighting and time decay functions, and ranks your queue. 

  • Videos.  We’ve now got improved parsing, display, and playback for videos.  And we’ve added a dedicated Video tab to make it easy to find and play the videos you’ve saved.
  • New and improved Sepia theme.
  • Improved parsing of articles, meaning vastly fewer screwy pages, missing text, messed-up images.
  • Darker splash screen, for a better, less blinding night reading experience.
  • Translated into 13 languages!  Instapaper is now available in Japanese, Simplified Chinese, Traditional Chinese, Korean, Spanish, Portuguese, German, French, Italian, Turkish, Russian, Dutch, and Polish.  If your iPhone is set to one of those languages, Instapaper will appear in that language, too.

So we’ve now updated the Instapaper website and launched the new Instapaper 5.0 app for iOS 7.  What’s next? Well we’re already hard at work on Instapaper 5.1 for iOS, focusing on a wide array of improvements and optimizations for the iPad and some iOS 7 specific updates. We’ll also be rolling out a hugely upgraded Instapaper app for Android and an Instapaper browser extension/add-on for Chrome and Safari.

 Thank you for using Instapaper!  We want to build the app you want, with the features you want, that works the way you want.  Please send us your feedback, suggestions, and (not that there are any, but, you know, just in case) bug reports.

Redesigning Instapaper on the Web

“Well-written content is out there, and we do have opportunities every day to read it — just not when we’re in information-skimming, speed-overload mode.”

- Marco Arment, in the old Instapaper FAQ

We rolled out the redesigned Instapaper website today.

When I got the opportunity to redesign the Instapaper website my goal was to do justice to the service Instapaper provides. In the FAQ quoted above, Marco referred to the “information-skimming, speed-overload mode” we often enter while surfing. I think of Instapaper as a place I can go to take a break from that mode, and I wanted the design of the website to signal and support that break.

To do that I focused on simplicity. Your Instapaper tab should be a refuge from the infinite-scrolling, content-suggesting feeds vying for your attention across the web. A place where the content you know you want to see is supported by design that gets out of the way.

Of course that’s easy to say, and it’s even relatively easy to achieve that state of relaxing simplicity at the beginning of a refresh. The real fight is in maintaining it as you add features back in. I was determined both to guard that simplicity and to build a base that could support additional features without collapsing into incoherence. You can see some of how that struggle played out in my previous post on folders, the feature where I had the greatest difficulty balancing feature utility and overall simplicity.

I knew from the beginning that I wanted to fight out the decisions of the new design on the Unread page. Luckily, I had some great models of the content-focused experience I wanted to create in the Instapaper iPhone and iPad apps. One of the first things I did was bring the article preview from the iPhone onto the web, and that preview remained a foundational element throughout the redesign.


Early versions of the design focused on incorporating some of the app elements into previous centered page layout. I have a certain amount of skepticism of web pages being app-ified just for the sake of it, but eventually, I made the jump to the current two-column app layout. I was won over by the new layout’s possibilities for consistency across web and mobile, and I also liked the simplicity the two (well, sometimes three) column limitation would enforce.

You can view a relatively complete history of the Unread page iterations on LayerVault.

As the Unread page evolved, I took the patterns from there and applied them to the rest of the site. Fonts, page headers, icons, action menus, all got standardized. The article page view got a complete overhaul, again following the model of the mobile apps  and your reading progress now syncs on the web!


On the landing page, I tried to preserve some of the spareness and clarity of the previous design while also having a little fun (and indulging my addiction to drawing devices in CSS).


In all of this I was influenced by the great app and responsive web work I saw around me. Our stablemates Digg had their clean and trim Reader app out, MailChimp had just introduced their app-y redesign and Kippt had a nice, flat, two-column app. Looming largest of all in my mind was Rdio, whose thoughtful, context-appropriate consistency across web, desktop, and mobile apps has greatly influenced my ideas about how cross-device coherency can support a great experience.

Overall, I’m very happy with the consistency throughout the website, and excited about the base it provides for further development in conversation with the mobile apps. Thanks for reading, I’d love to hear feedback and answer any questions in the comments below.


On Folders

Hi, this is Grant. I’ve been working on the Instapaper website redesign. An overview of our thoughts behind the new design is coming, but in the meantime I’d love to get more of your feedback on what has been one of the trickiest aspects of it: Folders.

Instapaper Folders are set up so that an article can only live in one place at a time. This means that adding an article to one folder takes it out of your main Unread feed (which is actually the Read Later folder), and archiving that article removes it from the folder. This can be confusing if you’re coming to them from a different model (such as an RSS reader), where articles can live in multiple places.

If you’re an Instapaper user who doesn’t use folders and this post is already stressing you out, don’t worry. One of our goals is to make sure the 80% of our users who don’t use folders never have to think about them. There are users who find folders essential to Instapaper though, and we’re determined that they get the most out of them.

If you’ve been stopping by the beta regularly, you’ve seen the folder location shift around a bit as we look for the best solution. Today, we pushed an update where folders are revealed via a toggle button on the top Unread bar:


This option seems to me to best balance the needs of the non-folder and power folder user. It also takes better advantage of the horizontal space available. The tradeoff is in initial discoverability, as the toggle might not be noticeable on first glance.

We’d love to hear more about your folder use and whether this solutions fits with it. We know that besides organizing your reading into categories, some of you use folders to separate out media types or store articles for later sharing. 

Let us know how you use folders, either in the comments below or at