Just submitted this. Here’s the deal:
Version 1.4 had previously been rejected for that toolbar icon issue. Rather than resubmit it and wait another 8-10 days for the same version to be approved, I took an extra few weeks to finish the next major version: Instapaper Pro 2.0.
Apparently, this isn’t a use case that Apple planned for. There’s a limitation in iTunes Connect, the iTunes app/content publishing interface, that prevented this: my only option was to resubmit a new binary for the “1.4” version. There’s no way to submit a new binary and call it version 2.0 until something gets approved for that 1.4 submission. I can’t even change much of the metadata. Multiple phone calls and support emails to various related departments within Apple got me absolutely nowhere on this. They’re really good at dodging their developers when we need help.
So here it is: Instapaper Pro 2.0, with great new features that will be revealed when it’s approved. Except that I have to call it 1.4 for now.
Immediately after 2.0-as-fake-1.4 is approved, I’ll resubmit it with whatever minor improvements I can make in the meantime and give it the correct designation as 2.0. Hopefully that will be approved 8 days later, as usual, and won’t hit any snags. Of course, I can’t guarantee this, but I’ll do my best.
To avoid confusion from new customers, I’ll delay most of the 2.0 PR I was planning until it’s really called 2.0 in the App Store. And the fake-1.4 won’t fully advertise all of the new features in the description or “What’s new in this version” areas. (The interface for editing those is very buggy, and if I edit them now, they’ll appear in the live store within a few hours for 1.3, misleading current shoppers into thinking that 1.3 has 1.4/2.0’s features, and I’ll get understandably angry emails asking where these features are.)
I know this has taken a while, but trust me, it’s worth the wait. Hopefully, I won’t hit any approval snags and this will go smoothly now.
Note: If you don’t already own Instapaper Pro, DON’T BUY IT YET! If you wait until the real 2.0, not the fake 1.4, I’ll make it worth your while. Just a little treat for Instapaper Blog readers. (If you already own Pro, don’t worry, you’re getting everything and it will all be free for you.)
Note 2: The App Store approval delay has been remarkably consistent — and, in my opinion, artificial. I expect a response, either approval or rejection, on the morning of June 4. Let’s see how close I get.