Instapaper Weekly Sponsorship

_ Update 8/29/2016 : Since Instapaper is now a Pinterest product we no longer offer sponsorships for Instapaper Weekly. Thanks to all of our previous sponsors!_

We’re excited to announce that we’ll be opening up sponsorship slots for our Instapaper Weekly email.

About Instapaper Weekly

Instapaper Weekly is an algorithmically-generated newsletter delivered every Sunday. The email contains the most popular highlight created by all Instapaper users for the week, and a list of the most popular articles saved to Instapaper for each day of the past week.

The Weekly is currently delivered to about 1.5 million Instapaper users. The open rate for the weekly email is 17% and the click-through rate is about 2.7%.

Why Sponsorships?

By design, the Instapaper Weekly is a reflection of what our readers consider to be the most important and noteworthy topics for a given week. Sponsoring the Weekly places your content amongst the best content Instapaper has to offer and provides access to a large, engaged audience of tech-oriented and well-read professionals.

Sponsoring

As the Weekly compiles content our users found most compelling, we will be holding our sponsorship choices to the same standards of high quality. Your sponsored content should fit within our existing format for Instapaper Weekly and consist of a link, title, description, and thumbnail image. Ideally, the link would be something that our mobile-centric users can save to Instapaper for later reading.

We will run the sponsorship between the “Top Highlight” and “Most Popular” sections of the weekly email:

If you’d like to sponsor Instapaper Weekly, please send us an email to sponsors@instapaper.com.

Thanks,
Instapaper Team